The power of film to move audiences to take action is unparalleled. Reimagining Earth works to harness the potential of film in order to convey environmental messages that are worth spreading and that will remain ingrained in viewers’ minds. In fact, according to Dr. James McQuivey of Forrester Research, “A minute of video is worth 1.8 million words.” Based on that principle, film is one of the best forms of media to express ideas and capture the attention of our community.